- Across 20 films, stories are told via powerful narration brought to life through rare, home footage of some of authentic stories in sport and sport culture around the world including Beyoncé, Paul Pogba, Tiffany Abreu, Mo Salah, Siya Kolisi and Nneka Ogwumike
- The film series is the opening chapter of adidas' brand attitude - Impossible Is Nothing - which at its heart is about seeing possibilities with optimism to shape a better future, together, for all people and our planet
- This series serves as the introduction for a long-term brand attitude that will continue to build on the contributions from adidas to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world
By PR Newswire Asia