Osaka Glico Sign Returns in 2027 as Dynamic LED Screen

The Glico Sign in Osaka’s Dotonbori district will be extinguished on November 30, marking the beginning of a three-year major renovation and upgrade project. This giant billboard, which has long stood on the bustling street, has become one of the iconic symbols of Osaka’s nightscape and a must-visit spot for tourists taking photos. According to Japanese media reports, the new sign is expected to be completed and unveiled in the spring of 2027. The entire process will encompass multiple technical upgrades, including structural reinforcement, lighting system updates, and digital control. Glico Inc. stated that although a comprehensive transformation will be undertaken, the most recognizable “Running Man” figure will remain unchanged, ensuring the continuity of the brand image and historical memory.

The history of the Glico Sign dates back to 1975, when it was composed of simple wooden boards and light bulbs. Over time, it gradually evolved to incorporate more durable metal structures and LED lighting. The sign is not merely an advertising medium but has also become a cultural landmark of the Dotonbori area. It attracts tens of thousands of domestic and international visitors annually, making its contribution to Osaka’s tourism industry significant. In recent years, amid growing concerns over urban light pollution and energy consumption, Glico Inc. and the Osaka City Government have jointly discussed replacing the old lighting system with energy-efficient LEDs and strengthening structural safety to prevent accidents caused by aging infrastructure.

The core of this upgrade project is the transformation of the traditional static billboard into a dynamic LED display screen. The new design will retain the classic outline of the running figure, but through programmable colors and light effects, it will be able to accommodate festivals, promotional campaigns, or social welfare messages in the future, thereby enhancing interactivity and community engagement. This represents not only a modernization of the brand image but also a re-creation of the overall visual landscape of the Dotonbori area. Experts point out that digital signage can more flexibly respond to market changes while reducing long-term maintenance costs, offering long-term benefits to both the enterprise and the city.

However, the temporary absence during the shutdown period may also impact immediate tourism. Many tourists regard this sign as a key highlight of their night tours, and the brief vacancy might disappoint some travelers. To address this, Glico has coordinated with the Dotonbori commercial district to set up temporary guideboards and interactive displays in the vicinity during the shutdown period. Additionally, real-time updates on construction progress will be shared via social media to minimize the impact on the tourist experience. It is expected that once the new sign is unveiled, its higher energy efficiency and multifunctional display capabilities will attract more tourists, further enhancing the international reputation of Dotonbori.

From a broader perspective, the renovation of the Glico Sign symbolizes the balance between urban renewal and cultural heritage in Osaka. As Japan’s third-largest city, Osaka is actively promoting smart city construction while preserving the characteristics of its traditional commercial districts. This sign upgrade not only elevates the city’s image but also introduces new operational models for local businesses. As a local brand, Glico expresses its respect for local culture and its commitment to innovation through this initiative, expected to maintain its uniqueness and competitiveness in global competition.

(Source: Central News Agency)