Swindon

Understand

Swindon has a fast-growing population of around 220,000 in its urban area in 2021, making it one of the largest towns in the UK to be without city status. Swindon is known for being a regional centre for business, and is home to many technological and pharmaceutical companies, as well as having national headquarters for international companies Nationwide, Intel, and Zurich. The town is also a regional retail and leisure hub of which it boasts several facilities. Swindon continues to be an economically attractive town, with an ever-growing private, knowledge-intensive sector. This is aided by the town’s central location, in close proximity to other regional powerhouses such as Reading, Bristol, and Oxford. The town has always suffered with a poorer reputation and outlook from those living outside Swindon, particularly regarding the town centre, of which has suffered due to several decades of under-investment and a failing to compete against neighbouring towns and cities, of which have benefited from inward investment. As mentioned, Swindon also has a strong railway heritage and was home to the extensive Great Western Railway works in the 19th century founded by famous British engineering entrepreneur Isambard Kingdom Brunel, the site of which is still standing today as a designer outlet shopping centre. This introduction of industry led to a boom in the town’s population and ultimately led Swindon to become the larger town it is these days. Swindon has turned in recent decades as a highly multicultural town with the boom of Polish workers arriving in Swindon to work in factories. More recently, Indian workers have been arriving here for the IT sector particularly in companies such as Nationwide, through TCS and Infosys. Also there has been a rise in people from the rest of South Asia, with the Pakistani and Bangladeshi populace holding sizable minorities and those from Africa has also increased, primarily Nigerians.

History The town began its existence as a Saxon village, and it is likely that its name is derived from the Saxon words swine dun or swines down, possibly meaning "pig hill". The small hilltop village subsequently expanded around the site of a quarry, with a 19th-century canal facilitating trade. During the mid-19th century, the introduction of the Great Western Railway and the associated railway works fully transformed Swindon from a village into a thriving industrial town, which drew workers from across the United Kingdom. The older settlement on top of the hill remained independent until 1900, when it was annexed by the newer in

Getting there

By plane Swindon is served by international airports in the south of the United Kingdom. For travellers coming directly to Swindon, the following airports are most convenient:

Arrival points involving greater travel times include London Gatwick Airport, London Stansted Airport, London Luton Airport, Bournemouth Airport, Birmingham Airport and Cardiff Airport.

By train Wikivoyage has a guide to Rail travel in Great Britain 1 Swindon railway station (immediately north of the town centre). Is on Station Road with four platforms. (updated Oct 2023)

From London and the South East of England – Swindon has a direct rail connection to London Paddington, a major railway terminus in Central London, a short distance north of Hyde Park. Services from Paddington take approximately 1 hour to reach Swindon, travelling via Reading (the journey's halfway point). Some services also call at Didcot Parkway. From South Wales and the West Country – Services arriving into Swindon from the west originate at a number of stations, such as Swansea, Cardiff Central, Bristol Temple Meads, Bristol Parkway and Bath Spa. Also it is possible services may arrive from Taunton, Exeter, and Penzance. From Gloucestershire and the West Midlands – Arrivals from Kemble, Stonehouse, Stroud, Gloucester and Cheltenham Spa

By bus National Express Coaches are available from the Fleming Way bus interchange, and FlixBus Coaches are available from Regent Circus. Services from both operators connect Swindon with London Victoria, Heathrow Airport, and Gloucester. If you are travelling to or from Oxford, there is no direct train service. While it is possible to change at Didcot Parkway, it can be cheaper and easier to take the S6 bus which runs between the bus interchange and Oxford city centre every 20 minutes. There is also an hourly service to Salisbury, which has only a very limited direct train service to Swindon.

By car Driving along the M4, take junction 15 or 16 into Swindon. There are no direct Park and Ride depots near the junctions, one is available is entering Swindon via Wroughton (traveling from Devizes or Avebury) National Park and Ride Directory.

Getting around

By foot The town centre is small enough to walk through on foot, as are the shopping areas of Old Town, the Great Western Designer Outlet Village, the Orbital Retail Park and the Shaw Ridge Leisure Park & West Swindon Shopping Centre. Although it is a great way of seeing Swindon, it is not recommended as most attractions are more than 45 minutes walk from the centre of the town - it is advisable to travel by bus. The attractions within 15 minutes walk of the town centre include the Steam Museum, the Railway Village, the Wyvern Theatre, the civic council offices and central Public Library, the Swindon Hydro Centre, the main bus station, the railway station, and some hotels.

By bus Swindon has an extensive local bus network, with the vast majority of routes radiating outward from the Fleming Way bus interchange in the town centre. The two main bus operators in the town are Swindon's Bus Company and Stagecoach West. Full route details for all operators can be found on the Swindon's Bus Company website.

By bicycle Swindon has extensive support for bikes, with paths following major roads split between pedestrians and cycles. For more detailed information about cycle routes to and from Swindon, see the Swindon Travel Choices website.

By car The road network in Swindon is comprehensively signposted. To get from one side of Swindon to the other, locals have the option of driving through town, or jumping on the motorway from junction 15 to 16. This method of getting across Swindon has been somewhat superseded by the almost unused link between Drove Road/Wroughton and the Rushy Platt junction.

One of the major attractions when driving around Swindon is the Magic Roundabout, named after the 1960s television show. This sprawling junction contains five mini-roundabouts, each situated around a bigger, but less obvious, central counter-clockwise roundabout (which houses a very bright street light for night driving). Each mini-roundabout has three junctions, two leading on to the next and previous mini-roundabout, and one acting as an entry/exit junction. Many visitors are immediately intimidated by local drivers who use it proficiently, but the local secret is to treat each mini-roundabout as normal, rather than looking at the daunting mass of concrete and cars. Beware of high levels of potholes as the council is underfunded.

See

1 Cotswold Water Park. The United Kingdom's largest water park has over 150 lakes which were formed by filling old gravel quarries. It is about 8 mi (13 km) north-west of Swindon and offers many water sports and activities. (updated Sep 2016)

Museums

2 Steam: The Great Western Railway Museum (Steam Museum), Fire Fly Ave, SN2 2EY (From rail stn, signage is patchy: turn R up Station Road, then R into underpass, then L around Historic England archives and L again (1 km). Parking: Designer Outlet, then pick up signs to Steam), ☏ +44 1793 466637, [email protected]. M-Sa 10AM-5PM, Su 11AM-4PM. The museum is in a restored railway works building, which is a treat in itself. As well as having a wealth of information about the railways, it also is an invaluable source of social history. Highlights of the collection include former fastest loco in the world Caerphilly Castle, and one of Queen Victoria's personal carriages. There are plenty of events for children, model railways, vintage arcade games, and - best of all - a steam train driving simulator! Adults £11, children £8, concessions £8.70, infants free; booking essential. (updated Dec 2021) 3 Museum of Computing @ Swindon, 6-7 Theatre Square, SN1 1QN, ☏ +44 7834 375628. F 10AM-4PM, Sa 9:30AM-5PM. Educational museum with excellent collections of what are now antique computers and games consoles. Guided tours depending on number of visitors. Adults £2, children £1. 4 Swindon Museum, Bath Rd, SN1 4BA. M-Sa 10AM-5PM, Su 2PM-5PM. Interesting displays on local history, geology and archaeology. It is run by the local council. Free.

Galleries 5 Swindon Art Gallery, Bath Rd, SN1 4BA. M-Sa 10AM-5PM, Su 2PM-5PM. Very important collection of 20th-century British art and includes works by Henry Moore and L.S. Lowry. Admission is free. (updated Nov 2016)

Architecture 6 Railway Village. A remnant of Swindon's past glory involving Brunel and the steam railways, these three rows of houses are Grade II listed gems, hidden away between the railway station, the Great Western Designer Outlet Village and Swindon central shopping plaza. Although the cottages are still private property, the streets have public access; and the two pubs in the centre of the village (the Glue Pot and the Cricketers) serve local ale and food, from lunch time until late. Former Great Western Railway Works Now turned into the Designer Outlet shopping centre, it features architectural and mechanical reminders of days gone by. Renault Distribution Centre, designed by Sir Norman Foster. Although the building is now owned by Spectrum, it

Do

Festivals Festival of Literature. May (annual). Created in the early 1990s, this event is for those who enjoy readings, poetry and talks from a wide range of authors, performers and speakers. Highlights from previous years include Sir David Attenborough, Will Self, Richard Dawkins, and the former Prime Minister of the United Kingdom, Sir John Major. Film Festival, Hosted at a number of venues. March (annual). 10-day programme showcasing the latest independent films from Britain and abroad. £5 (£4 for concessions). Mela, Town Gardens, Old Town. August (annual). A celebration of Indian culture. Free. Old Town Festival, Various locations in Old Town. June (annual). Swindon and Wiltshire Pride, Town Gardens, Old Town. August (annual). The main annual LGBT event in Wiltshire. Accessible and free for all to attend. Free. Shuffle. August (annual). Music festival packed with upcoming and established bands from Swindon and the wider region.

Sports Football: 1 Swindon Town, The County Ground, County Road SN1 2ED (Next to Magic Roundabout). "The Robins" play football in League Two, the game's fourth tier. Their stadium- the County Ground, capacity 15,700, is half a mile east of the railway station. (updated Jun 2021) Link Centre is an ice rink and leisure complex next to West Swindon Shopping Centre, two miles west of town. Swindon Wildcats play ice hockey here Sept-March in the National League, England's second tier.

Other activities Jungle Parc, Lydiard Park, West Swindon, SN5 3PA. Adventure park in the 'tree-tops', with zip lines, rope bridges and cargo nets. Aimed at children 3yrs or over. Swindon & Cricklade Railway, Blunsdon Station, Tadpole Lane, SN25 2DA. Standard gauge heritage railway located on a portion of the former Midland & South West Junction Railway (M&SWJR). Rides are available on carriages hauled by steam and diesel locomotives. The line is operated by a dedicated team of volunteers, with the track length increasing year on year. Child £5, senior £6, adult £7, family (two adults + two children) £20..

Buy

Swindon town centre contains the main retail core of the town, primarily served by four pedestrianised shopping streets (Bridge Street, Regent Street, Canal Walk and The Parade). The shops are around 150 m from the bus station and approximately 300 m from the railway station.

1 Brunel Centre, SN1 1LF. It is accessible from Canal Walk, and comprises a two-storey indoor shopping area and open-air shopping 'high street'. It is effectively barren like most British town malls, underfunded with a lack of maintenance. Youth crime and homelessness is rampant and vape shops and fake barber shops even more so. (updated May 2026)

Two shopping destinations exist within walking distance of the town centre. 0.8 km west of the town centre is the Designer Outlet, Europe's largest indoor designer outlet in the unique setting of restored Victorian railway engineering buildings. 1.1 km (0.68 mi) south-east of the town centre is Old Town.

2 Designer Outlet (McArthurGlen Designer Outlet), Kemble Dr, SN2 2DY, ☏ +44 1793 507600. M-F 10AM-8PM, Sa 9AM-7PM, Su 10AM-6PM. Europe's largest indoor designer outlet in the unique setting of restored Victorian railway engineering buildings. Consists of high-end brands to more quaint brands. Has a food-court. Family friendly and disabled friendly. (updated May 2026) Further afield are Greenbridge Retail Park, the West Swindon Shopping Centre and the Orbital Retail Park. These are accessible from the town centre by bus, taxi or car.

3 Greenbridge Retail Park, Drakes Way, Greenbridge SN3 3EY, ☏ +44 1793 619918. M-Sa 8AM-10PM, Su 10AM-6PM. One of Swindon’s most popular shopping and leisure destinations. Restaurants and cinema in the same place. Surrounding it are many car showrooms. (updated May 2026) 4 West Swindon Shopping Centre, Tewkesbury Way, SN5 7DL, ☏ +44 1793 872987. M-F 7AM-10PM, Sa 7AM-9PM, Su 10AM-4PM. West Swindon's shopping destination. Includes Asda, Clinton Card and food and drink outlets such as Costa and McDonalds. (updated May 2026) 5 Orbital Retail Park, Thamesdown Drive, SN25 4AN, ☏ +44 1793 726636. North Swindon's shopping destination. accommodates ASDA, New Look, Pizza Hut and Nandos. (updated May 2026)

Eat

There aren't many types of places to choose from, mainly Indian restaurants and a few non decent pubs here and there.

Drink & nightlife

For really good pubs it is advised you head out of town into the countryside a bit, however several of the more popular pubs are:

The Glue Pot, 5 Emlyn Square, ☏ +44 1793 523935. Probably one of the better places to find good real ale in Swindon. They also have a large and constantly changing selection of ciders. Groves Company Inn, 22/23 Fleet Street. The ubiquitous Wetherspoons: cheap beer, no atmosphere. The Victoria Pub, Victoria Hill. Great food, a brilliant laugh free pub quiz on Wednesdays which involves snakes and ladders and cheating is encouraged! They are also a great music venue for all types of music encouraging unsigned bands. They also show films and have a great atmosphere. The Old Bank, 18 Wood Street, Swindon. The Old Bank comprises a bar and brasserie on the ground floor and on the upper floors, bar areas. McKenzies Bar, Wood Street. Reasonable bar; food served. Longs Bar. Reasonable bar with good drinks selection, conservatory and outdoor areas. The Hop Inn, Devizes Road, Swindon (Old Town), ☏ +44 1793 976833. noon-midnight. Small, friendly, independent bar serving real ales and craft beers. Beer list changes very frequently. Crisps, etc., but no kitchen.

Sleep

The hotel sector in Swindon has seen increased growth with housing asylum seekers in the past decade as the town continues to urbanise and establish itself as a base for tourism in the centre of southern England.

Town centre For many years there was only one hotel in the town centre but competition arrived and there are now three main players, with more rumoured to be on the way. This increased competition benefits you, with reduced room rates on offer.

Holiday Inn Express, Bridge Street, SN1 1BT, ☏ +44 1793 602001, fax: +44 1793 602001, [email protected]. Leonardo Hotel (formerly Jurys Inn), Fleming Way SN1 2NG, ☏ +44 1793 445600. Travelodge, Princes Way, Princes Street, SN1 2SF, ☏ +44 8719 846328, fax: +44 1793 496727. Bed & Breakfasts can be found on Manchester Road and County Road.

West Swindon Another cluster of hotels can be found in West Swindon, a convenient stopover point due to the proximity of the M4 motorway at Junction 16.

De Vere Village, Shaw Ridge Leisure Park, Whitehill Way, SN5 7DW, ☏ +44 8712 224620, fax: +44 8712 224619. DoubleTree (Hilton Hotel), Lydiard Fields, Great Western Way, SN5 8UZ, ☏ +44 1793 881777. Holiday Inn Express, Frankland Road, Blagrove, SN5 8UD, ☏ +44 1793 818800, fax: +44 1793 818888, [email protected]. Premier Inn, Great Western Way, SN5 8UB, ☏ +44 8715 279068, fax: +44 8715 279069.

Old Town The pace of life in Old Town is much slower due to its distance from the railway station and town centre. However, there is one large hotel:

Marriott Hotel, Pipers Way, SN3 1SH, ☏ +44 1793 512121, fax: +44 1793 513114. Bed & Breakfast accommodation can be found on Bath Road and Victoria Road.

Goddard Arms, 1 High Street, Old Town, Swindon SN1 3EG, England.

Elsewhere 1 Mercure South Marston Hotel, Old Vicarage Lane, South Marston (from Exit M4 (J15) and follow A419 to Cirencester, straight over roundabout, then take exit on left signposted Oxford (A420), turn right at next two roundabouts, stay on A420, cross the roundabout, pass the police station on left, pass the Esso garage on left, hotel is next turning on left, signposted to South Marston), ☏ +44 1793 833700. Hotel just outside Swindon with fully equipped gym, 23-m indoor swimming pool, and a health and beauty spa. Special Spa Break from £75 per person for one night including three-course dinner, full English breakfast and choice of beauty treatment. From £55. Stanton House Hotel, The Avenue, Stanton Fitzwarren, Swindon SN6 7SD, ☏ +44 870 084 1388. Cotswold stone house overlooking Stanton Lake and park just outside

Go next

Whitehorse Hill, Uffington, Vale of White Horse Head towards Cirencester, Bath, Bristol, Salisbury or Reading