As businesses across India navigate how to engage with their customers in the new normal, technology companies have a key role to play in digitally transforming the way businesses connect with their customers.
Replicating retail on digital platforms can be a challenge, as customers expect smooth, uninterrupted, and optimized purchase experiences that are on-brand and unique.
And, because an online store never closes, businesses need to meet these evolving expectations while continuously scaling and maximizing revenue growth while lowering costs.
Commerce cloud
PUMA entered India in 2006, and over the last 13 years, the company has grown to operate over 375 owned stores. As the no.1 sports brand in India, PUMA has raced past their competitors in the Indian sports and active wear market.
Scaling the business to greater heights, PUMA India has deployed Salesforce Commerce Cloud to enhance the online and mobile shopping experience for their consumers on PUMA.com. With best practices in mobile UX design, merchandising, and technical architecture being built into the solution, the teams can offer their customers an engaging 1-1 personalised experience.
Commenting on the development, Puma India Associate Director & Head, B2C E-commerce, Jackson Fernandez said ecommerce has always been a big priority for PUMA and the company embarked on this journey many years ago.
Option for consumer
“In the current situation, online is of course a more convenient option for consumers to shop. The new normal has also catapulted the number of first-time online shoppers. With the vast volumes of customer data now available in a single view, we are able to better understand what consumers are buying and personalise their experience accordingly. Salesforce Commerce cloud has enabled us to handle the surge in volume and meet consumer demand consistently,” he said.
Salesforce India Senior Vice President Sunil Jose added e-commerce has become an integral part of all businesses as ‘the store that never closes.’
“We understand that empowering companies to create personalised commerce experiences initiated anytime, anywhere, spanning multiple channels is an incredibly important part of how to keep an edge in the current scenario. That’s why we are proud that PUMA has chosen Salesforce Commerce Cloud to enable their teams to deliver a truly 24/7 online customer experience” he said.
Lifestyle products
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes.
The company offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion.
The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age.
Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360-degree view of their customers.
This article first appeared on the NFA Post and is republished with permission
