Falcon Alkoholfri Arena

About

Falcon Alkoholfri Arena is a football stadium in Falkenberg, Sweden. It is home to Division 1 club Falkenbergs FF and seats 5,500 spectators. The naming rights for the stadium are owned by Carlsberg Group, and the stadium is named after the Carlsberg-owned beer brand Falcon. Swedish law does not allow for the marketing of alcoholic drinks, hence the choice to name it after their alcohol-free variant. It was inaugurated on 2 April 2017 with the Superettan game Falkenbergs FF–Östers IF, 0–2.

Adapted from Wikipedia (CC BY-SA). Photography via Wikimedia Commons.