Fubon Life builds accessible baseball field for disabled players

The Chinese Professional Baseball League season is in full swing, with the ballpark serving not only as a venue for competition but also as a platform for fostering social emotions and fulfilling social responsibilities. Fubon Life Insurance Co., Ltd. has partnered with its affiliated Chinese Professional Baseball League team, the Fubon Guardians, to promote the concept of spectator equality and respond to the "Financial Big Feedback" program initiated by the authorities. Through concrete actions, both parties have created a friendly and barrier-free environment at the ballpark, inviting members of a baseball team for the physically and mentally challenged, as well as local children and their parents, to experience the excitement of professional baseball games at the New Taipei City Baseball Stadium. This allows the thrill of baseball to transcend physical limitations and age barriers, spreading to every corner of society.

For a long time, the hardware facilities and spectator experience at professional baseball stadiums have been designed primarily with the general public in mind. For friends with physical or mental disabilities, attending games in person often poses significant challenges. To truly practice equality, Fubon Life Insurance and the Fubon Guardians have emphasized optimizing the barrier-free environment and paying attention to details in this event. From the smoothness of barrier-free access, the unobstructed view from wheelchair seats, to the thoughtful guidance and service provided by staff, every aspect demonstrates the team's respect and care for people with special needs. Through the integration and upgrade of software and hardware, the ballpark is no longer just a competitive arena but a warm and inclusive public space, allowing fans with disabilities to enjoy the same dignified and comfortable spectator experience as others.

In addition to promoting a barrier-free spectator environment, another highlight of this event is the invitation of members from a baseball team for the physically and mentally challenged to participate. These athletes, who love baseball and refuse to yield to their fate, put in unimaginable effort and sweat in their daily training. Fubon Life Insurance and the team have paid tribute to these brave athletes, inviting them to experience the tension of professional baseball games up close. For these athletes, being able to witness the professional players' superb skills and fighting spirit is not only a rare learning opportunity but also a significant affirmation and encouragement of their long-standing love for baseball, inspiring them to continue pursuing their baseball dreams bravely.

The event also specially invited many local families with children to join in the fun. Baseball has always been Taiwan's most representative national sport, and through family day or charity invitation events, parents can accompany their children to enjoy the excitement of cheering and shouting at the ballpark. This not only helps to increase the intimacy and emotional exchange between parents and children but also sows the seeds of kindness in young minds, encouraging them to pay attention to sports and participate in public welfare. The children experienced the joyful atmosphere led by the mascot, the thrilling cheerleading songs, and the fans' passionate shouting, leaving unforgettable childhood memories and allowing baseball culture to take root and thrive in the local community.

The Fubon Group has long been dedicated to the development of Taiwanese sports, from professional baseball and basketball to grassroots sports training. This time, combining the financial industry's feedback program has further perfectly combined sports promotion with social public welfare. The concept of spectator equality is not only about protecting the rights of people with disabilities but also a significant step towards enhancing the inclusiveness of Taiwan's recreational and entertainment venues. Through the power of enterprise, it is hoped that this will raise awareness among all sectors of society about the importance of barrier-free environments and care for the underprivileged, making Taiwan's baseball stadiums not only filled with competitive sparks but also radiating warm humanistic brilliance. In the future, it is expected that more companies and organizations will join the ranks of promoting equality, allowing every baseball fan to enjoy their own baseball time without any obstacles.