Taipei Police Partners with Social Media Influencer to Promote Emergency Preparedness.

In recent years, as geographic politics and global extreme weather events continue to intensify, strengthening social overall defense awareness and disaster response capabilities has become a core issue in government policy. Governments at the county and city levels in Taiwan have actively promoted various full-scale defense and urban resilience drills, aiming to enhance public preparedness and response capabilities through routine preparations and publicity. This enables citizens to possess sufficient self-rescue and mutual assistance capabilities when facing sudden military conflicts, natural disasters, or other emergency situations, thereby minimizing disaster losses and ensuring the continuity of social operations.

Against this backdrop, the New Taipei City Government's Police Department has recently showcased innovative thinking in promoting air raid evacuation and disaster prevention concepts. To break through the traditional formal and rigid framework of official announcements, the department has collaborated with popular internet personalities, "Xiang He Meimei" (Brother and Sister Xiang He), to co-create a short film that specifically introduces the guidelines for preparing emergency evacuation kits.

In this short film, content has abandoned complex official terminology and lengthy data, opting for clear, concise, and relatable dialogue and demonstrations. Addressing common questions from the public, such as what to include in an emergency evacuation kit, how to determine the optimal weight, and proper storage locations, "Xiang He Meimei" provides explanations through engaging and interactive content. The film's core objective is to convey the importance of "preparedness during peacetime and response during emergencies" to the general public, reminding citizens that disaster prevention is not just a matter of panic during crises, but rather requires thorough preparation and mental preparedness beforehand.

According to relevant disaster prevention guidelines, a qualified emergency evacuation kit typically requires consideration of multiple needs, including survival, medical, communication, and identification. Contents usually include drinking water, non-perishable food or high-calorie food, emergency medical supplies, flashlights, spare batteries, whistles, warm clothing, personal medications, and identification documents. Through the internet celebrity's hands-on demonstration and counting, citizens can more intuitively understand the practical uses and importance of these items, thereby taking action to prepare their own emergency kits in daily life and implementing concrete actions for national defense and disaster prevention.

Promoting urban resilience and full-scale defense is not a one-time effort, but rather a long-term process requiring collective participation from various sectors of society. The New Taipei City Police Department's innovative approach, using new media and internet celebrity influence to expand the dissemination of disaster prevention concepts, not only showcases diverse public outreach methods but also highlights the importance of rooting disaster awareness in the community. By leveraging the combined forces of public sector expertise and online community influence, it is possible to effectively enhance crisis awareness and response capabilities among the general public, laying a solid foundation for building a more resilient and secure society.