Hard Rock Hotel and Casino (Las Vegas)

The Hard Rock Hotel & Casino was a resort located near the Las Vegas Strip in Paradise, Nevada, United States. Virgin Hotels Las Vegas opened at the site following renovations, in 2021. The resort is located on 16.7 acres (6.8 ha) on the corner of Harmon Avenue and Paradise Road, about a mile east of the Las Vegas Strip. At the time of its closure, the Hard Rock included 1,506 rooms across several hotel towers, a 61,704-square-foot (5, 732.5 m2) casino, and a music venue known as The Joint. It had also hosted a weekly pool party event known as Rehab. Plans for a Hard Rock hotel were announced in 1991, and the resort opened on March 10, 1995, as the world's first rock and roll-themed hotel. The Hard Rock Hotel & Casino began as a joint venture between Hard Rock Cafe co-founder Peter Morton and Harveys. Following disagreements, Morton bought out Harveys' share of the resort in 1997. A new 11-story hotel tower was added in 1999, as part of a $100 million renovation. The Hard Rock was featured in various media, including television shows and music videos. It was also a frequent source of controversy and legal problems. In the 2000s, drugs and sexual conduct were common issues at the resort's nightclubs and pool area. The Hard Rock was also criticized for its advertising. The resort catered to a younger demographic, and it began using risqué advertising to compete against the Palms r

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