Tai Shin New Light Financial exclusively sponsors Taipei 101 fireworks for second year

The 2022 Taipei National Day celebration grandly debuted yesterday at Taipei’s landmark Taipei 101 skyscraper. The event perfectly combined dazzling fireworks, exterior architectural lighting, and brilliant laser beams, illuminating the night sky over the entire city of Taipei and attracting large crowds to stop, watch, and celebrate the Double Ten National Day. Regarding this highly anticipated national-level celebration, financial giant Taishin Shin Kong Financial Holding officially stated today that the company is deeply honored and proud to have the opportunity to support the Taipei 101 National Day show as the exclusive sponsor for two consecutive years. This allows people across Taiwan to enjoy such a breathtaking visual feast and collectively express their sincerest birthday wishes to the Republic of China.

Following the official signing of contracts and completion of related procedures between Taishin Financial Holding and Shin Kong Financial Holding this year, the merger between the two financial holding companies has drawn significant market attention. This joint exclusive sponsorship of the Taipei 101 National Day show marks not only an important major external brand exposure for the newly formed organization, but also concretely demonstrates the company's firm determination to deeply cultivate the local market. Through a press release, Taishin Shin Kong Financial Holding emphasized that the group will uphold the core philosophy of sustainable development in the future, continue to deeply cultivate the land of Taiwan, and walk earnestly alongside all people in Taiwan with practical actions to accompany Taiwanese society in welcoming every key milestone in economic and social development.

Looking back at the evolution of Taipei 101's National Day fireworks and lighting shows in recent years, Taiwan's tallest skyscraper has gradually transformed into an indispensable visual core for national celebrations. In the past, National Day fireworks were mostly concentrated in central and southern counties and cities. However, as an important symbol of Taiwan's contemporary economic development and international visibility, Taipei 101's exterior light show and laser-fireworks displays incorporating modern technology have successfully captured the attention of domestic and international media. Taishin Shin Kong Financial Holding's exclusive support for this event for two consecutive years reflects not only the practice of corporate social responsibility, but also considers the positive benefits of large-scale landmark architectural displays in uniting national identity and enhancing Taiwan's international image.

From the strategic perspective of corporate management and brand marketing, large financial institutions sponsoring national-level celebrations have historically been an important channel for consolidating corporate citizenship and deepening local connections. Especially amid the current global capital market trend where environmental, social, and governance ratings are highly valued, financial enterprises must not only pursue profitability and risk management in their core business, but must also convey their commitment to society to stakeholders through participation in public affairs and cultural celebrations. By choosing to consecutively sponsor the Taipei 101 show during the National Day, Taishin Shin Kong Financial Holding has successfully strengthened public recognition of the newly merged financial holding brand while conveying a strong signal to the general public that the enterprise has a solid foundation and is closely linked to Taiwan's economic lifeline.

Looking ahead to the future operational blueprint, following the completion of phased integration, Taishin Shin Kong Financial Holding is actively deploying its financial market footprint both domestically and internationally. However, regardless of the scale to which its business expands, maintaining deep roots in Taiwan remains the core tone of the group's operations. Facing the volatile challenges of the global political and economic landscape, Taiwan's financial industry is playing a vital role as a driving force supporting industrial transformation, promoting green finance, and stabilizing capital markets. By sponsoring the National Day event to speak to the general public, Taishin Shin Kong Financial Holding is not only presenting a tribute to the nation's birthday, but also making a public commitment to all customers and shareholders that it will continue to move forward hand in hand with Taiwanese society toward a broad path of sustainable development with steady steps and innovative services.

(Source: Central News Agency)