Record Nine NT$10 Million Receipts Drawn, Including Ten-Dollar Beverage

In Taiwan, the uniform invoice lottery has become an indispensable part of people's daily lives. The NT$10 million special prize for the July-August period of the 115th year (2026) was officially drawn on the 25th, with results showing that four major retail channels—President Chain Store (7-Eleven), FamilyMart, Hi-Life, and PX Mart—issued a total of nine winning tickets for the top prize, setting a record high for the number of winning entries in history. This figure not only demonstrates the sales vitality of major retail channels, but also once again proves the effectiveness of the uniform invoice lottery in boosting consumer shopping enthusiasm.

Among these nine winning numbers, four came from 7-Eleven, three from FamilyMart, two from Hi-Life, and the last one from PX Mart. Sales and foot traffic across these channels showed an upward trend during this two-month period, especially for 7-Eleven and FamilyMart, which together boast over 5,000 stores across Taiwan and are capable of issuing a massive volume of uniform invoices in a short period of time. According to statistics, total sales associated with the uniform invoice system for the July-August period of the 115th year have exceeded NT$300 billion, providing a solid foundation for government tax revenue.

Among them, the most eye-catching lucky winner won the NT$10 million grand prize by spending just NT$10 on a single beverage. This consumer made the purchase at a 7-Eleven store and promptly received a uniform invoice at checkout. Although the face value of the receipt was only NT$10, under the rules of the uniform invoice lottery, invoices of any amount are eligible to participate, and the prize money has no direct correlation to the purchase amount. This story quickly spread across social media, becoming a trending topic about the "NT$10 drink NT$10 million grand prize," which further heightened consumers' curiosity and anticipation regarding shopping at convenience stores.

Since its launch in 1996, the uniform invoice lottery has encouraged citizens to keep track of their invoices during daily consumption through the concept of "buying an invoice gives you a chance to win." Categories such as the monthly special prize, first prize, and second prize offer award amounts ranging from millions to tens of millions of New Taiwan Dollars, attracting a large number of participants. Through this method, the government not only raises consumer awareness regarding invoices but also promotes sales for retailers. More importantly, the widespread adoption of the uniform invoice system reduces the risk of tax evasion and enhances tax transparency.

From an economic perspective, the uniform invoice lottery helps small-scale retailers drive foot traffic and sales in a short period of time. For instance, customer counts at PX Mart stores during the lottery period averaged about 30% higher than on regular days, while 7-Eleven saw its daily turnover increase by approximately 15% due to the short-lived "lottery craze" sparked by promotional campaigns for the large prizes. Furthermore, the uniform invoice lottery has exerted a subtle influence on consumer behavior: many people actively choose to shop at convenience stores or large chain retailers to increase their chances of winning, thereby stimulating overall retail market vitality.

However, the uniform invoice lottery also faces challenges. With the popularization of digital payments, the usage rate of traditional paper invoices has declined year by year. Although the government has introduced "electronic uniform invoice" initiatives allowing consumers to participate in the lottery using digital invoices, further promotion and education remain necessary to ensure a smooth transition for the public. If the digitalization process encounters obstacles, it could potentially affect participation rates in the lottery, subsequently impacting tax revenues and retailer revenues.

In conclusion, the nine winning tickets for the NT$10 million special prize in the July-August period of the 115th year once again demonstrate the multiple benefits of the lottery mechanism in promoting consumption, boosting retail performance, and enhancing tax transparency. In particular, the case of the consumer who won the NT$10 million grand prize by purchasing a drink for just NT$10 serves as a reminder that in daily life, serendipitous opportunities are often hidden within the most ordinary consumer behaviors. As the digitalization process advances, how the uniform invoice lottery will adjust to accommodate new payment methods remains an issue worthy of close attention.