BENGALURU, India, March 9, 2021 /PRNewswire/ -- Infosys (NYSE: INFY), a global leader in next-generation digital services and consulting, and Interbrand, a global brand consultancy firm, have revealed that the potential risk in brand value of a data breach to the world's 100 most valuable brands could amount to as much as $223b, according to a joint cybersecurity and brand value impact report launched yesterday.
The report, called 'Invisible Tech. Real Impact,' examines the long-term impact of data breaches on value of the world's top brands across sectors.
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To quantify this risk, Infosys and Interbrand identified the brand factors most impacted when a company suffers a data breach - presence, affinity, and trust - and simulated the resulting brand value at risk in the event of a breach, using Interbrand's proprietary brand valuation methodology. Infosys and Interbrand found that industries such as Technology, Financial services and Automotive might suffer a higher overall brand value at risk from data breaches, whereas Luxury brands and Consumer Goods face greater value at risk as a percentage of their net income.
Specifically, the report quantified the brand value risk different industries face because of a data breach, including:

- Technology – Up to $29b brand value risk (up to 53 percent of 2020 net income)
- Financial Services – Up to $2.6b brand value risk (up to 52 percent of 2020 net income)
- Automotive – Up to $4.2b brand value risk (up to 77 percent of 2020 net income)
- Consumer Goods - Up to $5b brand value risk (up to 114 percent of 2020 net income)
- Luxury – Up to $2.4b brand value risk (up to 115 percent of 2020 net income)
By PR Newswire