The survey was conducted with a sample of 4600 respondents across key metros and Tier II/III cities in India.
The survey reveals that while over 75% of respondents did not take a vacation in the last three months, over 57% are planning their next leisure travel in early 2021.
Interestingly, an increasing number of people want to opt for domestic travel.
Within India, Goa (53.1%), followed by Kerala (32.9%) and Shimla (31.4%) ranked high on the travel bucket-list. Ladakh, Kashmir, Jaipur, Agra and Mysore were the other popular destinations.
With the pandemic taking a hit on finances, travellers have slashed their discretionary spends, including those on leisure activities.
Over 44% believed that their holiday and travel budgets have been impacted.
The research also states Pay Later solutions are becoming popular as a financing option, with 55% of respondents saying they would opt for EMIs or Buy Now, Pay Later option to fund their next personal trip.
Commenting on the trend, ZestMoney CEO and Co-founder Lizzie Chapman said the pandemic had halted leisure travel for many travel enthusiasts over the past year as they restrained their discretionary spends and focussed on savings.
“With the phased reopening across cities, consumers are gradually planning their vacations for the coming year. It’s heartening to see that Buy Now, Pay Later is emerging as one of the preferred options to fund travel plans. The solution not only offers greater flexibility and convenience in managing expenses but is financially efficient too,” Chapman said.
Lizzie Chapman said ZestMoney has seen a gradual uptick for the category with staycations, tour packages and domestic air travel driving the demand.
“We are witnessing a 50% month-on-month growth in customers opting for the Pay Later solution for the travel vertical on the platform,” she added.
Over 45% of respondents said they would prefer local travel destinations and staycations over international travel in 2021; while ~ 60% respondents preferred interstate, travel compared to travelling within the state or internationally
~42% of respondents said that they would prefer travelling in their personal car, over flights or trains
~60% said that they would opt for a hotel over a homestay while picking an accommodation for their next trip
Safety & hygiene ranked as a top criterion (~74%) while selecting a travel destination
This article first appeared in the NFA Post and is republished with permission.