Hyundai Capital held the first Virtual Global Forum in Dec. 2020. Executives from 15 entities in 10 different time zones discussed global business

SEOUL, South Korea, April 16, 2021 /PRNewswire/ — Hyundai Capital’s growth momentum continued globally in 2020 despite the impact of COVID-19.

Its global entities and Hyundai Capital Services (HCS), the headquarters in South Korea, posted 1 trillion won (US$900 million) in combined net income in 2020, a year-on-year increase of 43.6%, HCS said today.

This is the first time that the combined net income surpassed 1 trillion won.

Notably, while other Korean financial companies saw a combined net income from overseas business grow 19.2% over the one-year period to total 1.9 trillion won, the combined net income at Hyundai Capital’s global entities jumped by 67%, 3.5 times more than their Korean competitors.

Financial assets combining those of Hyundai Capital’s global entities and HCS also rose 9% year on year to 86.8 trillion won in 2020. Financial assets of Hyundai Capital’s global entities increased by a larger margin of 11% to total 56.4 trillion won, by comparison.

Since entering the United States in 1989, Hyundai Capital has been constantly expanding its global business, now operating in 12 different countries across the globe – including South Korea, the United States, China, the United Kingdom, Canada, Germany, and Brazil. Hyundai Capital operates Hyundai Finance, Kia Finance and Genesis Finance.

By entity, increased retail penetration rate at HCA led to improved product portfolio and profitability. The entity’s penetration rate rose by impressive 8 percentage points year on year in 2020. HCCA’s nationwide expansion of its Hyundai retail subvention products in July 2020 contributed to a record-high penetration rate.

Its sales volume went up by 49% year on year. BHCB’s sales volume increased 53% year on year to achieve the largest size since it launched business in 2019. BHAF launched used car business and started selling lease products in 2020. HCUK’s lease products resulted in an increased market share in 2020.

“Despite global economic downturn and reduced vehicle sales worldwide in the aftermath of the COVID-19, Hyundai Capital was able to show significant earnings results in 2020,” said Paul Skiadas, head of the Global Business Division at HCS. “In tackling the unexpected scenario integrated efforts by global entities to review and revise the entire scope of business from scratch – from products to services, operation, sales and risk management – helped boost overall competitive edge and drive growth.”

Digitalization, product expansion bear fruit

With rapid changes in global business circumstances, spurred by the pandemic, Hyundai Capital’s global entities were nimble enough to proceed with digitalization of auto financing and to develop various measures to attract new customers.

Digitalization is a significant pillar of business for Hyundai Capital. As the trend of consumers around the globe increasingly preferring contactless financial transactions spread rapidly amid pandemic, Hyundai Capital’s global entities stepped up digitalized services to enhance customer experience and reduce costs.

One of major digitalized financial services is “e-Contract,” a paper-free documentation digitalization process that enables customers to complete their agreements for both loan and leasing products.

Most entities, with the exception of HCUK and BHCB, have high reliance on paper documents and fax for underwriting and loan approvals, which usually takes more than a couple of days and requires more human resources.

HCA has been expediting the adoption of e-Contract recently amid rising demand for vehicle purchases. By partnering with two major e-Contract platform providers in the country, HCA encouraged dealers to use e-Contracts further and the percentage of e-Contracts used in the entire number of contracts signed stood at 61% at the end of 2020, more than double from a year ago.

Digitalization of customer services at Hyundai Capital’s global entities has gained momentum recently as well. Global entities introduced a chatbot for their web sites or apps, an automated retrieval system (ARS), and an interactive voice response (IVR) system, which all fall into the so-called “e-Servicing” category, to minimize mobilization of human resources.

It was HCS that took the lead in introducing eServicing to enable customers to complete financial services on their own without the aid of human agents. Global entities such as BHAF followed suit to adopt some or all of the elements to their needs. At BHAF, the number of human agents for underwriting also went down by 40% over the same period of time.

Hyundai Capital has been driving digital transformation with its automotive finance in recent years. Its ultimate goal is enabling customers to resolve their queries and complete the entire financing transaction without having to talk to human agents, which the company defines as “one-stop self-closing.”

Global entities set up their own product expansion plans and ultimately find out new customer groups and explore new markets thanks to the strategy HCS introduced in 2020. HCS first developed “Global Product Frame,” which enabled global entities to compare and analyze different elements such as customer demand and payment methods of existing products and revise the elements that are needed to develop different products or revise existing products.

Tackling pandemic challenges

In a preemptive move against potential economic fallout of COVID-19, HCS ran a crisis simulation in three stages according to the results of monitoring different countries’ economic indicators such as GDP, unemployment rate and household income.

Each department at HCS in charge of sales, finance and risk worked together to decide on action plans such as how much loss to burden for each crisis stage and what kind of countermeasure to take. Respective entities may immediately proceed with the action plans when needed.

Hyundai Capital held the first Virtual Global Forum in Dec. 2020. Executives from 15 entities in 10 different time zones discussed global business

“Despite the unprecedented pandemic situation Hyundai Capital’s global entities were able to conduct business as usual and come up with better-than-expected performance without panicking in 2020,” said a HCS spokesperson. “Being equipped with preemptive risk management system led to employees feeling secure and confident.”

On the actual business scene, Hyundai Capital’s global entities implemented various programs in partnership with Hyundai Motor, Kia and Genesis to support customers affected by the pandemic.

The programs include 180 days of payment deferrals and waivers for customers who cannot afford to pay back due to economic hardship. Most entities offered up to 210 days of payment deferrals when it comes to a floorplan, while supporting their cash flow and wavering interests.

Those dealers who were short of cash for rents and payrolls were offered working capital loans.

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