How to use Instagram as a marketing tool for your business

On the 6th October 2010, the world was introduced to Instagram and since then it has grown in popularity and it is not hard to understand why. The app allows you to share your life with friends and family, appreciate good quality content, be exposed to new cultures through hashtags and you can even shop on the popular platform. Besides all of that, social media can also be used as a marketing tool and this post will explore 5 ways that brands can use Instagram for their marketing campaigns. Brands can create contests asking users to submit photographs of themselves wearing specific clothing items or using certain products from a brand and even run promotional contests with prizes. The possibilities are endless. If you are a brand that is new to Instagram, here are a few ways to market on the app.

Use a business profile

It is important for any business or brand using Instagram to have a business profile. A business profile allows you to use your account for marketing by giving you the option to promote your content at a reasonable fee. It also provides insight data in the form of analytics. With a business account, you will be able to know how many interactions you receive, your reach, and your engagement. You will also have access to information about your followers such as their gender, age group, and location. Normal accounts don’t give you all of this extra information. Switching to a business profile is fairly easy, all you need to do is follow these simple steps:

  1. Make sure your account is public.
  2. On the Instagram app, go to your profile.
  3. Tap on the right-hand corner.
  4. Tap settings > account
  5. Tap switch to a business account.
  6. It will then give you the option between creator and business, click business, and next.
  7. Review your business contact information and then click done.

The benefits of a business account on Instagram include having access to insights, being able to add links to your stories, having access to advertising options, setting up an Instagram shop, and many more.

Use influencers and services

Instagram has really given rise to the influencer and they are definitely something that should be a part of your strategy.  There are approximately 500 000 influencers on Instagram so you are sure to find one in your niche. They have a large and loyal following so collaborating with them will expose your brand to their audience which will result in more brand awareness and potentially more followers for you. To choose one simply research the influencers in your niche and select one that aligns with the values of your brand or business. You can also use growth services, and many people have had a lot of success using Growthoid, which is a leading company that helps you grow your Instagram organically and they guarantee real followers and not bots.

Collect user-generated content

Another good idea is to take advantage of user-generated content. User-generated content is any form of content that has been posted by users onto their online platforms. There are so many benefits of user-generated content including:

  • You don’t have to create content yourself.
  • You can gain audience insight into what content does well and what doesn’t.
  • You get to find unique content.
  • Boosts social media reach and growth.

User-generated content is the perfect example of social proof which is a great psychological and social phenomenon and it ultimately means less work for you so don’t sleep on User-generated content.

Use hashtags

Lastly, we are going to discuss hashtags and their importance. Hashtags make your posts discoverable and expose your content to a wider audience. They bring in new followers so you should definitely be using them, as they are a quick way to grow followers. When using them the secret is to use relevant hashtags, never use a random hashtag on your post that does not make sense. The best thing you can do is create a branded hashtag which is a hashtag that is unique to your business. Using these will make it easier for people to search your brand on Instagram which is ideal.

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