Apple’s App Store pulled in the bulk of the spending at US$278.6 million, while Google Play saw US$129 million in revenue, the report says.
This is in line with the massive growth in worldwide spending on mobile apps and games in 2020 – which in total passed US$100 billion in a single year for the first time ever during the month of November.
The majority of the holiday spending was on mobile games, which climbed 27% from US$232.4 million during Christmas 2019, to $295.6 million this year the report went on to say.
Consumers also spent US$112 million on non-game apps this Christmas, up 59% from US$70.5 million the previous year according to Stephanie Chan, Mobile Insights Strategist at Sensor Tower.
The category that generated the most revenue outside of games on both Apple’s App Store and Google’s platform was entertainment.
And away from mobile games, TikTok was the top performing app in terms of consumer spending, generating US$4.7 million globally in revenue this festive season.
This article first appeared in the NFA Post and is republished with permission.
