UNIQLO AIRism Mask black
UNIQLO to launch AIRism mask in India on 12th October with high-performance bacterial filtration capability
Bengaluru: Global apparel retailer UNIQLO announced last week that it will launch the AIRism Mask in India on October 12th – today.
With face masks becoming an integral part of our lives in these challenging times, UNIQLO has catered to customer requests and developed a mask that will optimize protection and comfort for daily use.
The AIRism Mask reflects the UNIQLO commitment to making everyone’s life better through LifeWear.
A unique triple-layer structure enhances performance
The AIRism Mask employs a triple-layer structure that enhances the performance that is essential for such items. The center of the mask employs a filter that delivers a bacterial filtration efficiency of 99%, blocking droplets and protecting the skin from bacteria, virus-contaminated particles, and pollen.
Sandwiching the filter is AIRism mesh fabric.
In addition, the triple-layer structure has a UPF 40 rating, so it cuts 90% of ultraviolet rays.
1.) Initial value:
Retains high-protection filtering even after washing
Functionality was paramount in the development of the AIRism mask.
UNIQLO noted that customers increasingly prefer reusable masks as daily wear, to minimize their environmental impact.
The AIRism mask is machine washable, with regular household detergent.
A testing institution proved that the filter inside the triple-layer structure retains its efficacy after 20 washes at 40 degrees (2).
2.) After washing 20 times at 40 degrees:
More comfortable than non-woven or cotton masks
The AIRism Mask is silky smooth on the skin. The inner AIRism layer is free of the stiffness or thickness typical of non-woven and cotton masks, reducing stress.
The triple-layer mesh structure keeps the mask light and thin, optimizing breathability.
Building on solid consumer response in Japan
UNIQLO decided to launch its mask internationally following a release in Japan in June, which proved wildly popular from the first day it went on sale.
This outstanding response reflected the excellent performance and feel of the AIRism fabric and strong consumer confidence in the UNIQLO brand.
The company has created the following three sizes, drawing on its experience in apparel.
You can choose the size of mask that best fits you. Children should wear masks under adult supervision.
Size S: For children, recommended (W 18.0cm X H12.0cm)
Size M: For adults with small faces (W 22.0cm X H 14.0cam)
Size L: For regular adult dimensions (W 23.0cm X H14.5cm)
Available colors: Black, White and Grey
Listening to customers and continuously improving the mask
Today, a mask has become an indispensable item to lead a healthy life and UNIQLO aims to offer its mask as part of the LifeWear concept of helping people enhance their daily lives.
Even after the introduction of the first product, the company will continue to maximize customer feedback and improve the quality and functionality of the mask.
Note:
UNIQLO does not guarantee that the AIRism Mask safeguards completely against infection (infiltration).
The mask can be worn throughout the year; it does not cool.
One pack of 3 masks of the same size. Priced at INR 590/-
This article first appeared in the NFA Post and is republished with permission
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