The ‘Power of Radiance’ – And How STEM Helps Women In Real Life

Celebrating those who have inspired and bettered the lives of girls and women through STEM education

TOKYO, March 8, 2021 /PRNewswire/ — Clé de Peau Beauté, the luxury skincare and makeup brand, has announced its third ‘Power of Radiance Awards’ which are a part of their long-term philanthropic commitment to advocate for girls’ STEM (Science, Technology, Engineering, and Math) education as a key for empowering a brighter tomorrow.

Clé de Peau Beauté’s long-term philanthropic commitment includes the ‘Power of Radiance Awards’ and a multi-year partnership with UNICEF to support the Gender Equality Program.

The 2021 ‘Power of Radiance Awards’ will honor Alyona Tkachenko from Kazakhstan, a woman who has made contributions advocating for and providing access to quality STEM education for girls and young women in her country.

Through this program, Clé de Peau Beauté aims to empower girls and women to take a proactive stance in igniting a positive difference to the world.

“Since March 2019, Clé de Peau Beauté celebrates women who have taken action to drive positive change in their communities through education and empowerment with the Power of Radiance Awards. This is the third year that we have had the privilege to recognize such exceptional women, and I am honored to celebrate this year’s awardee, Ms. Alyona Tkachenko. Her advocacy for STEM education to be incorporated into the curriculum in Kazakhstan has touched over 500,000 girls. Her achievements are testament to our belief that each person has the power to transform not only the world for herself, but also for those around her,” said Ms. Yukari Suzuki, Chief Brand Officer of Clé de Peau Beauté.

Ms. Alyona Tkachenko is the initiator of the Hour of Code in Kazakhstan, bringing the program to her country in 2014, to inspire students to learn programming, especially young girls.

She has pushed to make Hour of Code accessible to girls in both urban and rural environments by working with the national and regional government to roll the program out in schools across Kazakhstan. Outside of her educational work, she has tapped into her own STEM background to co-found Nommi, a Kazakhstan-run mobile hotspot startup.

“Being involved in STEM and learning different sides of computer science has opened many doors and enabled me to grasp exciting opportunities that have come my way. Through my work and advocacy, I hope to give young people a clearer understanding of the possibilities that STEM education can provide. My dream is to help provide the tools for young girls to make the most of their potential and not accept the limits imposed on them, no matter their background. Receiving the Power of Radiance Award will help me transform Hour of Code Kazakhstan and ultimately ensure more equal representation of girls in STEM,” said Ms. Tkachenko.

As the 2021 recipient of the ‘Power of Radiance Award’, Alyona will be awarded a grant that can be donated to a cause of her choosing to further her work in STEM.