The European Art of Taste: Kiwi As The Fruit Of Italian Well-being

C: Roberta Sorge - Unsplash

The Italian kiwi is among the protagonist products of The European Art of Taste, the project financed by CSO Italy and the European Union, a fruit rich in taste and health, increasingly appreciated and requested in the world

BOLOGNA, Italy, Jan. 13, 2021 /PRNewswire/ — Thanks to its rich and sugary pulp, its intense colors, kiwi has become one of the most consumed and appreciated fruits by consumers.

Italy is the leading European producer of kiwi, and among the most prominent in the world, with 25,000 hectares planted with kiwifruit, of which 5,400 are organic for a production close to 400 thousand tons (CSO Italy).

C: Louis Hansel – Unsplash

2020 has been the year of the yellow kiwi which saw production increase by +35%, to reach a number close to 80 thousand tons (IKO).

The largest quantities of kiwifruit are produced in Lazio (on average 33% of the total), followed by Piedmont with 17%, Emilia Romagna 15%, Calabria 11%, and Veneto 10% (CSO Italy).

As for exports, thanks also to projects such as The European Taste, the Italian kiwi was among the drivers of fruit and vegetables in Asia which, in the first six months of 2020, despite the pandemic, registered a +75% increase compared to 2019 (CSO Italy).

The reasons for this success are determined by the incredible health benefits of the green and yellow kiwifruit, and its benefits for the body.

Kiwi is an extremely versatile fruit, ideal for different types of diet thanks to its water content, antioxidants and potassium, making it perfect for athletes, while the fiber helps to keep the body clean.

Vitamins, mineral salts and nutrients also help the health of the eyes, and the bones.

The European Art of Taste project, financed to the tune of 3.7 million euros by CSO Italy and the European Union, represents the main Italian producers of kiwifruit such as Jingold, KingFruit, Joinfruit which, together with the other leading companies (Oranfrizer, Mazzoni Group, Conserve Italy, Rk Growers) are now known all over the world for their quality and their fruit and vegetables.

For further information and details:
www.europeanartoftaste.com
www.europeanartoftaste.ch