Rising Demand For Tencent Cloud Audio & Video Solutions

Tencent Cloud helps brands and organizations to stay connected with target audiences all over the world seamlessly and securely

HONG KONG, March 9, 2021 /PRNewswire/ — With livestreaming now an essential part of the media and life experience, a wide range of industry sectors, such as social, entertainment and live shows, OTT sports, gaming, e-commerce, education and finance have adopted livestreaming to maintain a high-level of interaction and seamless engagements with their target audiences from around the globe.

And, with an increasing number of organizations now offer live broadcasting services, in China alone, more than 90% of companies in the video industry have deployed the services of Tencent Cloud, recognizing its high-performance, and reliable contribution to the industry.

This year Tencent Cloud is providing support for global and regional virtual events, including the 2021 World Rowing Indoor Championships, the United Nations 75th anniversary, the 127th China Import and Export Fair, Paris Fashion Week, Global Tourism Economy Forum, and ExpoPromoter, – all have also benefited from Tencent Cloud’s seamless and high-caliber products and technology.

Tencent’s suite of live audio and video solutions can be applied to a wide range of scenarios; a great example being the support for e-commerce platform Shopee, a leading cross-border e-commerce shopping platform in Southeast Asia.

Another notable example is the broadcast of the Melon Music Awards (MMA) 2020, one of the largest music events in Korea.

Tencent Cloud, in collaboration with Hyosung ITX, has supported MMA’s first fully digital version and is able to cope with around two million peak concurrent users from around the globe during the event with ultra-low delay and ultra-high image quality.

Poshu Yeung, Senior Vice President of Tencent Cloud International, says of the firm’s success, “Organizations and corporates constantly face challenges such as technological barriers, network traffic bust, global availability zone coverage, customization and maintenance cost in their livestreaming and broadcasts, which have now become an essential part of their business. With our range of industry’s leading live audio and video solutions, Tencent Cloud is committed to being their trusted partner through our experience, expertise and innovative solutions, and will continue to deliver them high-performance, stable and reliable live broadcasting services.”