PrettyLittleThing takes over the Burj Khalifa to celebrate the launch of its Arabic website.
MANCHESTER, England, March 20, 2021 /PRNewswire/ — Friday, 19th March at 8.40pm saw a magical moment when the world’s tallest building and the epicentre of Dubai’s bustling city life, Burj Khalifa, turned ‘pretty in pink’ and was lit up by fashion e-tailer PrettyLittleThing.
Framed against the urban tapestry of the cosmopolitan city of Dubai, the landmark skyscraper was illuminated with vibrant lights, this time celebrating PrettyLittleThing’s Arabic website launch and presence within the global fashion scene.
Immaculate on the eye and exquisite in its pink hues, the PrettyLittleThing projection was anything but little, accentuating the dimensions of the world’s tallest building and celebrating the online presence of this fashion powerhouse in the MENA region, to a global audience.
Designed to overwhelm, the PrettyLittleThing projection reportedly left the city awed, making this fleeting moment a defining snapshot for the long-awaited Spring and the latest fashion trends that it brings forward together with PLT’s fierce and empowering apparel drips during Women’s History Month.
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