The collaboration between the musée du Louvre and CASETiFY introduces some of the most recognized artwork in the world to the global case brand’s premium tech accessories.
The collaboration between the Musée du Louvre and CASETiFY introduces some of the most recognized artwork in the world to the global case brand’s premium tech accessories.
HONG KONG and LOS ANGELES, Feb. 16, 2021 /PRNewswire/ — The world-renowned Musée du Louvre is partnering with global tech accessory brand CASETiFY–marking an industry first for the tech capsule and its creators.
With a 21st century take on a selection of the most famous artwork in history, The Louvre x CASETiFY collection transports masterpieces exclusive from the Musée du Louvre’s collections, right into the hands of a new generation, through a special collaboration debuting on Feb 23.
Inspired by the museum’s extraordinary impact and cultural influence, CASETiFY’s direction for the tech accessory collection leans into its often recognized “normcore” style, paying homage to celebrated classic art.
The Louvre x CASETiFY collection debuts three stylized interpretations, featuring the subjects of Mona Lisa, Venus de Milo, Grande Odalisque, and Liberty Leading the People on the brand’s premium quality Impact Cases.
In the series, customers can choose from unique accessories designed after the museum masterpieces, in addition to customizable cases taking on the identity of a “museum ticket,” new to CASETiFY’s lineup, the collection also debuts the first collaborative water bottle, featuring the special designs on a sustainable stainless steel canvas, retailing for between US$45 and US$49.
The online global release will include an expansive collection of tech accessories supporting iPhone, AirPods, Grip Stands, and wireless charging pads, with prices ranging from US$25 to US$72.
“As many know, CASETiFY launched in 2011, as an artist-driven platform, sourcing talent from all over the globe to create the most unique accessories for the latest tech,” said CASETiFY CEO and Co-founder Wes Ng. “It’s a surreal ‘full circle’ moment to now collaborate with the most historical monument and permanent home to the greatest works of art that this world has ever seen. We hope this collaboration touches a new generation and sparks inspiration among the future creatives of the world.”
The Louvre x CASETiFY collection joins the roster of exclusive brand partners belonging to the CASETiFY Co-Lab program.
Collaborations in the program receive 360 support for both online and offline activations, including exclusive market launches, global pop-ups and co-branded campaigns introduced to millions of shoppers around the world.
The waitlist for the Louvre x CASETiFY collection was released February 11, granting priority access to shop the collection on launch day.
Starting February 23, the entire lineup from the exclusive collaboration can be purchased on www.CASETiFY.com/louvre, with products shipping to 180 countries, and accessed in-store at the Musée du Louvre pyramid and online at www.boutique.louvre.fr.
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