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The collaboration celebrates the one-year anniversary of the Grammy-nominated group’s hit single, “ON.”
HONG KONG and LOS ANGELES, Feb. 26, 2021 /PRNewswire/ — Lifestyle brand, CASETiFY, is once again teaming up with global superstars, BTS, to create a special tech accessory collection.
Launching worldwide on www.casetify.com/bts, the new capsule collection features exclusive artwork paying tribute to the band’s popular song “ON,” released one year ago on the studio album MAP OF THE SOUL: 7. The public can sign up today for priority access to the collection, available to shop on Mar 9.
Following the popular sold-out collaboration launched in 2019, the upcoming BTS collection invites customers to experience new accessories designed around the critically acclaimed single “ON.”
The capsule features two renditions of the exclusive artwork, giving customers the freedom to choose case styles that match their mood. Shoppers familiar with the powerful song lyrics will recognize phrases like “bring the pain” featured on CASETiFY’s ultra protective Impact Cases – a nod to the song’s underlying theme of never giving up, even when times are tough.
Additional phone cases in the collection include the “ON” album artwork upon CASETiFY’s reflective Mirror Cases and a sticker-style collage inspired by elements from the music video. Customers will be excited to see customizable options with the BTS DIY Photo Frame Case, where they can add their names to cases designed around personal pictures. Phone cases from the collection retail for $40+ USD and up, with matching accessories for AirPods cases, Apple Watch Bands, Grip Stands, Sling Bags, and Wireless Chargerings ranging from $25 USD to $69 USD.
“We’re honored to join BTS for the celebration of their hit song, giving customers all over the world a chance to shop the merchandise designed specially for them,” said CASETiFY CEO and Cofounder, Wes Ng. “Our hope is that the community enjoys this collection while finding accessories that represent their passion for self-expression.”
The BTS collection joins an exciting lineup of industry-leading collaborations launching in 2021, celebrating a decade since CASETiFY’s founding. As part of the collaboration’s global release, accessories from the collection will be available to ship worldwide from CASETiFY’s website, and debut in CASETiFY retail locations for a limited time only.
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