Business

IsWhere Partners with HUAWEI CLOUD, Launches Marketing Platform

Powered by HUAWEI CLOUD the platform aims to help neighbourhood communities recover from the impact of Covid-19 and rebuild their business

SINGAPORE, Feb. 5, 2021 /PRNewswire/Singapore-headquartered IsWhere has partnered with global ICT leader, Huawei to officially launch a self-service digital marketing platform to help brick-and-mortar merchants grow their business within their neighbourhood and also attract new consumers.

A year of COVID-19 lockdowns and restricted movements has left merchants in Singapore and all over the world struggling to cope with transforming their business.

Using IsWhere’s location-based mobile technology and powered by HUAWEI CLOUD, the platform empowers brick-and-mortar merchants to boost their customer relationship management (CRM), publishing a variety of product advertisements and promotions that will help them instantly reach consumers who are in the vicinity through their mobile devices.

Nicholas Ma, Chief Executive Officer of Huawei International said, “The Huawei-IsWhere partnership supports the rapid digitalization of retail business and consumer marketing to help retailers rebuild and grow their businesses. Today, more than ever, we are working closely with our partners to ensure that their customers are able to transform and scale their business during these challenging times.”

The integration of HUAWEI CLOUD’s artificial intelligence (AI) engine with IsWhere’s platform allows merchants to profile consumer behaviour and provide recommendations for food, shopping retail services and attractions that are in the vicinity.

Through its GPS application, merchants can locate customers within a few kilometers of their store and communicate with these customers 24/7 using a real-time machine translation that helps to translate text from source to target languages running on HUAWEI CLOUD.

With the help of auto scaling, IsWhere is able to adjust its bandwidth to ensure that the backend computing performance is able to support their website and application to ensure a successful project rollout.

“The IsWhere platform is designed to help consumers make an informed choice easily and safely, without leaving the comfort of their home. Even though restrictions are easing, we still want our customers and shoppers to be safe. Through this platform, consumers can run a simple search and discover the best available promotions nearby for food, shopping and many other local services before venturing out directly to the merchant stores to make their purchase,” said Terence Mak, Founder of IsWhere.

With this partnership, IsWhere aims to leverage Huawei’s extensive network to accelerate the growth across more local communities and be able to launch it in several other countries with other partners this year. Over 570 million Huawei digital device users will benefit from using the IsWhere app to locate the curated promotions and deals that are closest to them.

Strengthening Partnership in Thailand

In addition to the Singapore launch, IsWhere has also collaborated with Huawei CLOUD in Thailand to launch the “Digital Temple Thailand” project in partnership with the Thailand National Office of Buddhism (ONAB). The platform enabled 42,000 Thai temples to safely promote temple activities for their mobile users especially around the local neighbourhood.

Furthermore, over 4,700 local tourist attractions, authorized by the Tourism Authority of Thailand are registered on the marketing platform to promote safe domestic travel under COVID-19.

In addition to promoting safe temple visits and location-based searches, IsWhere is also working with AIS Business, Teleinfo Media, Office of National Buddhism (ONAB) as well as the Ministry of Commerce (Nakhonpathom), Tourism Council of Thailand (TCT) and the Thai Coffee Association who have invited all their merchant members to use IsWhere to promote their business.

PR Newswire

Recent Posts

Israeli airstrikes hit Damascus as clashes in Syria’s South leave hundreds dead

Israeli fighter jets launched a series of airstrikes on Syria’s capital early Wednesday, targeting a…

2 hours ago

US President backs Attorney General Pam Bondi amid Epstein file controversy

President Donald Trump has defended Attorney General Pam Bondi’s handling of the Jeffrey Epstein case,…

22 hours ago

President Trump faces backlash even from MAGA camp on his Epstein files handling

President Donald Trump is facing growing discontent from within his own MAGA movement over his…

2 days ago

US President pledges Patriot Missile systems to Ukraine on EU’s expense

U.S. President Donald Trump announced on Sunday that the United States will send Patriot air…

3 days ago

Taiwan’s first indigenous submarine completes maiden sea trial in strategic defense milestone

Taiwan successfully completed the maiden sea trial of its first domestically developed submarine on Tuesday,…

3 weeks ago

U.S. launches strikes on Iran’s nuclear facilities in Operation Midnight Hammer

In an unprecedented covert operation, the United States carried out a high-risk, long-range bombing mission…

3 weeks ago