Hyundai Offers First Peek At Its New MPV – STARIA

• Hyundai’s new MPV model is equipped with futuristic design cues and space innovation providing premium in-car experience

SEOUL, South Korea, March 11, 2021 /PRNewswire/ — Hyundai Motor Company today unveils teaser images of STARIA, the brand’s new multi-purpose vehicle (MPV) lineup.

The images show the STARIA Premium, a high-end variant of STARIA standard model.

The STARIA name combines ‘star’ and ‘ria’, in reference to the vehicle’s future-oriented product values and streamlined design characteristics defined by one curve gesture silhouettes.

STARIA reflects Hyundai’s commitment to lead the future mobility industry as a Smart Mobility Solution Provider, under the brand’s vision of ‘Progress for Humanity.’ STARIA is equipped with various driver-centric features and futuristic design elements that deliver new experiences for drivers and passengers that make time in transit more productive and worthwhile.

STARIA also offers a strikingly futuristic and mysterious exterior, resembling a spaceship. The front is highlighted by a long, horizontal daytime running light and headlamps positioned underneath.

The spaceship vibe is echoed by its expansive panoramic windows and lower belt lines, underscoring the openness of the interior. The height of the cabin is also optimized for premium comfort and convenience, making it ideal for both business and family use.

“STARIA is Hyundai’s new MPV lineup that opens up a new mobility era,” said SangYup Lee, Senior Vice President and Head of Global Hyundai Design. “STARIA will provide a completely new experience and value proposition for customers through its unprecedented design features.”

STARIA Premium will be available in select markets, and Hyundai Motor will unveil more details regarding design features of STARIA and STARIA Premium in the coming weeks.