Hyundai Motor's hydrogen fuel cell SUV, NEXO with BTS, (from left) Jin, RM, Jimin, Jung Kook, j-hope, V, SUGA
SEOUL, South Korea, April 21, 2021 /PRNewswire/ — South Korea’s Hyundai Motor Company yesterday released a video themed ‘For Tomorrow We Won’t Wait,’ featuring pop icons BTS for Earth Day 2021 (April 22 – today).
This is Hyundai Motor’s second Earth Day video starring BTS, the first of which was released last year, generating over 100 million views on YouTube.
Hyundai Motor has collaborated with BTS on its global hydrogen campaign since last year to spread awareness on the importance of sustainable practices and the future of hydrogen as a source of clean energy under the slogan ‘Because of You.’
“Hyundai Motor and BTS have continued to work together to spread the values of sustainability to the world,” said Thomas Schemera, Executive Vice President and Chief Marketing Officer at Hyundai Motor. “The MZ generation’s growing awareness of how their lifestyle choices and purchasing decisions are impacting the environment has led them to seek greener solutions for their daily needs.”
The video shows BTS members taking part in simple eco-friendly activities that can easily be incorporated into everyday routines by anyone, in an effort to encourage others to do the same.
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